Crafting a landing page for my books seemed like a good move to amp up sales. However, getting it just right has been trickier than expected. Why? Because relying solely on Amazon.com has left me feeling a bit out of sync with my audience.
Because relying solely on Amazon.com has left me feeling a bit out of sync with my audience.Amazon is huge, no doubt, but it lacks that personal touch I'm aiming for. That's where the landing page comes into play. It's supposed to be the link between me and my readers. But nailing down the layout? That's proven to be quite the challenge.
Sure, it needs to look good, but I'm not aiming for just a flashy showcase. Amazon is the go-to for selling, but when it comes to building a connection, it falls short. So, as I navigate through design choices, I'm keeping it real. This page needs to be more than a storefront; it should kick off a conversation.
Amazon feels like this massive store, and I want my landing page to have the v…