Blogging to Promote Your Self-Published Books

I’ve been thinking a lot about how blogging has helped me promote my self-published books. It’s not just about writing posts—it’s about building a connection with readers, creating a brand, and making sure my books reach the right audience.

First, I use my blog to share personal insights related to my books. Readers love behind-the-scenes content, whether it's the inspiration behind a chapter or challenges I faced while writing. It makes the book feel more personal and relatable.

Another key strategy is offering value. Instead of just saying, “Buy my book,” I write about topics that align with my book’s themes. For example, if my book is about personal growth, I’ll post tips on overcoming self-doubt or finding motivation. This way, my blog becomes a resource, and readers naturally become interested in my work.

I also realized that consistency matters. Posting regularly keeps readers engaged and reminds them of my books. I link my book in my posts, use a strong call to action, and sometim…